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VALUE4HER is a continental initiative by AGRA aimed at strengthening women’s agribusiness enterprises and enhancing their voices and advocacy across Africa. The initiative seeks to  extend support to  women-led agribusinesses in their efforts to access competitive regional and global markets and Strengthen their knowledge, skills and capabilities. 

It is expected that at the through VALUE4HER initiative, women owned agripreneurs will acquire the requisite skills to  improve and scale up  their agribusinesses  for growth and higher returns. The general outcome is to enhance women participation through facilitating collective action and advocacy to level the playing field for women’s entrepreneurship.

The concept of Agripreneurship which is the focus of this training manual is defined as “entrepreneurship whose main business is agriculture or Agriculture- related”. In this regard, all aspects of agri-business and value addition of agricultural products fall within the realm of Agripreneurship. Relatedly, for purposes of this manual, business ventures that are considered enablers of agriculture with respect to production, advisory, innovation, processing and marketing also falls within this definition.